HelloFresh and Jamie Oliver Team Up in New Collaboration
As of this week, you can now get Jamie Oliver delivered straight to your door. Or close enough. HelloFresh and Jamie Oliver have teamed up to, “create a new cooking experience to make living a healthy lifestyle easier than ever before,” according to PR Newswire. Each week, customers will receive one of Oliver’s recipes in their HelloFresh boxes and all the ingredients they need to make the recipe. Additionally, for every box sold, HelloFresh will make a contribution to Oliver's Food Foundation.
Regarding the collaboration, Oliver says, “For me, HelloFresh makes cooking from scratch even easier. Their delivery of ingredients straight to people's doors is a hugely convenient way for everyone to try my recipes.” According to Oliver, his recipes are both nutritious and the steps are broken down simply so that everyone will be able to recreate his dishes at home.
For this three-year collaboration, Oliver has hand-picked recipes for each type of HelloFresh subscription: classic, vegetarian, and family, according to The Huffington Post. Oliver’s HelloFresh recipes are available in the U.S., and in the U.K., as well as in Germany, the Netherlands, Belgium, and Austria. Recipes include a Super-Speedy Steamed Salmon with Jewelled Couscous and Yogurt, Baked Sweet Potatoes with Grated Salad and Crunchy Seeds, and Salsa Spaghetti with Black Olives and Fresh Basil.
Seth Goldman, CEO of HelloFresh, says, “It's such an exciting prospect for us to be able to offer Jamie's recipes in our boxes. Our customers love the fact that we send them everything they need to be able to cook delicious meals at home. And now, they'll be able to recreate top quality dishes tailored to their needs by the nation's most loved celebrity chef!”