Chipotle really loves their fairly new vegan protein option, Sofritas, and they want you to love it, too. So, carnivores, we have some good news for you: if you forgo meat on your next Chipotle run, you can get free food. Chipotle has announced that January 26 is National Sofritas Promotion day, and, as a result, if you buy a burrito or burrito bowl with Sofritas in it, you can redeem your receipt for a free entrée of your choice any time between January 27 and February 28. Plus, January 26 is a Monday so it goes perfectly with your Meatless Monday routine, if you’re into that sort of thing.
Why? Chipotle really wants you to try their tofu-based vegan entrée, which premiered last March and has slowly been expanding to Chipotle outlets nationwide.
“When we created Sofritas, our goal was to create a delicious vegetarian option, but we quickly learned that it also appeals to many of our non-vegetarian customers,” said Mark Crumpacker, chief marketing and development officer at Chipotle in a statement. “This promotion is designed to expose even more of our customers to Sofritas and hopefully give them one more reason to love Chipotle.”
In short: you can get free Chipotle this winter. Need we say any more?