Tokyo Is Getting a Makeup-Free Cafe

Waitresses at the new “all natural” cafe will wear no makeup

Japan's only "no-makeup" theme cafe has proved so successful it's opening a second branch in Tokyo next month.

There is a theme restaurant for pretty much everything in Japan, even one for die-hard fans of the movie Ted. Now a new place is opening in Tokyo that is dedicated to “natural beauty” and the no-makeup look.

According to Rocket News 24, the Naturalia cafe opened its first location in 2015 in Hokkaido, Japan, and the no-makeup concept has proved so popular that now it plans to open a second location in Tokyo next month. Staff at Naturalia wears no makeup on duty--though a couple have said they do use eyebrow pencils because they feel like they have no eyebrows at all without a bit of enhancement.

Naturalia came about because the owners said they saw a lot of wait staff at cafes and bars who wore a lot of makeup and had elaborate hairstyles, and they thought that if that was popular, there must be an audience for a place where the staff looked like “ordinary girls,” or at least women who preferred a more “natural” looking makeup style and no flashy nail art.

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It seems like they were right, because Naturalia says it intends to open its second location in Tokyo on April 3.