The ease of single cup coffee will soon be an attainable luxury for more coffee lovers.
Mondelēz International, the world’s second-biggest coffee producer, announced a launch of single-cup coffee pods compatible with Nespresso machines. They will be sold during the second half of this year under the Jacobs and Carte Noire brands in Germany, France, Austria, and Switzerland.
Roland Weening, Mondelēz vice president for coffee marketing, told Reuters that this launch will cater to coffee customers who have been drawn to products that provide variety. With single-cup pods, customers are able to add variety to their morning routines. Weening also said that coffee pod growth was close to 20 percent in Western Europe, where the company’s products will first launch.
Nespresso has been Nestle’s fastest-growing brand in recent years, due to the relatively cheap machine’s convenience paired with pricey and exclusively sold pods. This is not the first time Nestle has been presented with pod competition, but the producer was able to retaliate with billion-dollar lawsuits.
Mondelēz International, whose coffee and powdered drink sales make up 17 percent of its turnover, is home to various coffee brands available in grocery stores, including Gevalia and Grand Mère (France). Once under the name of Kraft Food Inc., Mondelēz International was formed in 2012 when the giant split into two subdivisions: Mondelēz, which focuses on the global snacks business, and Kraft Foods Group, Inc., which focuses on the American grocery business.
Nestle may find a way to fight back against Mondelēz before we see Gevalia pods in the United States.