Moët Ice Imperial and 5 Other Gimmick Wines

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Some wineries try to trick you with summer 'treats'

Summertime means drinking champagne on ice, right? Well that’s what Moët & Chandon wants you to think.

The winery has released their Moët Ice Imperial, a champagne meant to be sipped on ice. Reviews have been mixed, and the Huffington Post even suggested it might be better without the ice.

But this is not the first year that Moët Ice Imperial has graced summer glasses. It’s actually been out the past two summers but hasn’t received much attention — until now.

We haven’t tried the champagne ourselves, but we get the feeling this is a bit of a gimmick, and boy are there a lot of past wine gimmicks. Let’s revisit them!

Find out other gimmicky wines to avoid at Snooth.

— Clare Goggin Sivits, Snooth