McDonald’s Enhances the Quarter Pounder

New Quarter Pounder Burgers evolve in response to customers’ needs

McDonald's releases a new line of enhanced Quarter Pounders to please customers.

McDonald's, in response to their customers’ evolving needs and taste preferences, has stepped up their flavor game with their new and improved line of Quarter Pounder Burgers. These juicy bites are made with 100% beef, and they feature new ingredients such as Habanero Ranch sauce, thick-cut applewood-smoked bacon, and an assortment of vegetables all on a bakery-style bun.

The burger chain wants to offer burger lovers a new taste experience and this varied burger line is an effort to enhance and expand their menu as customer needs shift and advance. Customers will be given more burger options to choose from such as Bacon Habanero Ranch, Bacon and Cheese, and Deluxe, which replaces the Angus Quarter Pounder and features American cheese, tomato, leaf lettuce, red onions, crinkle-cut pickles, and mayo.

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Whether this burger line surpasses the rest, it’s nice to see a brand in tune with its customers’ tastes.