Jack Daniel’s Launches Hard Cider
For many, whiskey is what immediately comes to mind when they're freezing and need a drink to warm up. There’s nothing that says you can’t just grab a Jack Daniel’s whiskey and a little Coke, but apparently Jack Daniel’s is all about being festive this holiday season because they’ve come out with their version of Tennessee cider.
The cider is a seasonal blend of apple cider liqueur and Jack Daniel’s Tennessee whiskey. Although Jack Daniel's may not be a super-high-end whiskey, we were pleasantly surprised by the product's taste. At first we were a little skeptical, but once we cracked the bottle open we were thrilled!
The cider is recommended to be served warm, so we tossed some in a mug and threw it in the microwave. The result was fantastic. We can see what Jack Daniel’s is trying to do with their snow-covered, pine tree-lined bottle — they’re all about the warmth of the holiday season. And what better way to connect with consumers than with warm apple cider? Apple cider is a staple for the holiday season, but not everyone has the time to sit around and mull apples to create a perfectly spiced batch. But now Jack Daniel’s has taken the work out of the drink and added the most delicious qualities of a nice warm apple cider to its whiskey. There’s also a Jack Daniel’s White Cider recipe that we can’t wait to try when the first snow starts to fall on our mean and busy streets of New York.