How To Make The Perfect Martini

"I think this is probably the most important drink in the world — certainly the most important cocktail," asserts master mixologist Simon Ford in one of's newest videos for their How to Cocktail series.

He is, of course, refering to the inimitable martini — that storied drink so beloved and so hotly debated by so many.

In the short two-minute video, Ford shares his thoughts on the legendary cocktail ("For me, it doesn't matter how you like your martini.") and walks viewers through the step-by-step process.



If you enjoyed that (and really, how could one not?), be sure to head over to to check out Ford demo two other classic cocktails, the Vesper and the Gimlet.