Guinness Canada Called Out for St. Patrick’s Day Ad Featuring the Wrong Clover

The ad features a four-leaf clover instead of Ireland’s widely recognized national symbol of a shamrock
Guinness Canada Called Out for St. Patrick’s Day Ad Featuring the Wrong Clover


The offending advertisements were quickly removed once a dutiful Irish Canadian notified Guinness. 

A St. Patrick’s Day ad for Guinness Canada attracted the wrong kind of attention when locals noticed that the ad featured a four-leaf clover instead of a shamrock.

The ad, a joke about “preferred foliage,” shows a maple leaf — the national symbol of Canada — on March 16 followed by a four-leaf clover (rather than the shamrock, Ireland’s national symbol) on March 17.

And if this wasn’t bad enough, the offending ad was first found at the St. Patrick station on the Toronto Subway, but residents quickly found the poster in other parts of the city.

On Twitter and Facebook, Canadians were quick to point out Guinness’ error.

 @GuinnessCanada Should be a shamrock not a clover. #KnowTheOneThatsOneTooMany#DrinkResponsibly #HappyPaddysDay

— Mark Gray (@GrayzaMGG) March 9, 2016

However, true to Canadian form, the issue was resolved quickly after one Irish Canadian, Gareth O’Connell, messaged Guinness Canada about the error.

“In the excitement of getting ready for next week, we obviously made a mistake and thank you for bringing it to our attention,” reads a message from Guinness.  “As Canadians, we will say ‘Sorry!’ and let you know that we are removing the posters immediately. We wish you the very best for a happy and safe St. Patrick’s Day.”

The inaccurate posters have since been removed so Guinness fans in Canada and beyond can celebrate St. Patrick’s Day without threat to Ireland’s cultural heritage. 

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