62 Percent of Us Make More Mistakes with Pie Than with Turkey, and Other Things We Learned about America’s Thanksgiving Plans
At least 62 percent of Americans find pie more difficult to master than turkey on Thanksgiving, according to a national survey conducted on behalf of Sara Lee. To disguise that, more than half (51 percent) of millennials have passed off a store-bought pie as their own, as have a third of Americans overall.
As for help in the kitchen, nearly half (49 percent) of Americans with partners would rather call a confidential pie help hotline, like Sara Lee’s (at 1-888-914-1247), than consult their mother-in-law for help with something on Thanksgiving, like a broken pie crust — which 50 percent of Americans can’t repair on their own.
And yet, these pie troubles aren’t enough to discourage Americans from actually eating pie on Thanksgiving — an estimated 90 percent of the country will indeed eat pie this Thursday, and probably for a few days after.
More than a third of Americans have even eaten pie before the main course, and nearly two thirds (61 percent) will eat a minimum of two pies during the holiday. Pumpkin is the most popular flavor, of course, followed by pecan, apple, sweet potato, cherry, and blueberry.