Can Ice Cream Replace Soylent as the Newest Meal Replacement Craze?
Brio, a Vermont-based ice cream company run by twin brothers, wants to make your childhood dream of eating ice cream for dinner into a totally acceptable reality.
Brothers Arnie and Ron Koss are the team behind Brio, an ice cream product rich enough in nutrients that it counts as a meal replacement — and a probiotic one at that. The ice cream is available in single 3.5-ounce servings or 14-ounce cups, and offers vitamins, minerals, antioxidants, electrolytes, and Bacillus coagulans, a probiotic known for improving gut health. The Koss brothers are also behind Earth’s Best Baby Food, an organic food line for babies and toddlers.
Importantly, the Koss brothers worked hard to make sure that their nutrient-rich dessert still tasted like ice cream, and not like another meal replacement option that prides itself on an absence of flavor — Soylent.
“It was an avalanche of a challenge,” Arnie Koss told FoodNavigator, “but we worked really hard to keep all the nutrition in the ice cream and still produce something that tastes really good.”
At the moment, Brio has six flavors: Vanilla Caramel, Very Strawberry, Dark Chocolate, Café Latte, Tropical Mango, and Madagascar Vanilla.
Brio’s largest market is currently Hawaii, but the product is slated for distribution in the Northeast and Texas, in grocery chains like ShopRite, Giant, Randall’s, and Central Market.