These days, products are trying to outperform each other from any and all angles. The simple task of choosing a breakfast cereal has become marred with a swarm of advertisements and flashy claims about health on the front of products’ boxes. Are those chocolate-stuffed squares really a good source of fiber? Are those rice crisps that turn your milk a creamy cocoa really made of healthy whole grains?
Often, these labels are there to fool you into thinking that a product is the healthier choice when in actuality, there’s not much that’s healthy about it. Marketers are smart. They use buzzwords and promises they know you’re looking for and find loopholes in federal regulations to make things sound better than they actually are.
The best way to ensure you’re buying a healthy product is to check the nutrition facts and the ingredients — both of which provide valuable information about your health, if you know how to read them right. But sometimes, you don’t have the time or energy to scour over the numbers and fine print.
We’re here to help you decode those attention-grabbing declarations and crack the code of product marketing. It can become much easier to see through all that misleading information once you know which labels have you fooled.