Goya has gone digital.
The largest Hispanic-owned food company in the U.S. has teamed up with digital agency Flightpath to expand the brand to the digital world, according to a press release.
Goya now offers an online recipe catalog and mobile site with recipes, product information and interactive shopping lists. Previously, Flightpath helped Goya establish themselves on social media via Facebook, Twitter, Pinterest and other mobile/e-mail campaigns. [related]
According to Flightpath president Jon Fox, tending to the consumer is what is most important.
“With Goya’s strong emphasis on recipe sharing and food photography, we were able to employ creative methods to get the brand in front of new consumers, that have yet to fully embrace Latin American cuisine into their daily meals,” Fox said.
Goya has seen already seen success through these measures. Currently, they have 150,355 Facebook fans, a 188 percent increase in website traffic and 2,517 Pinterest followers. It’s great to see that people are receiving the brand so well, and it does not look like the interest will be stopping any time soon.