Ferrero Yanks 'Germany Votes White' Ads

Ferrero apologized for accidentally sounding like neo-Nazis
Facebook/Ferrero Küsschen

Ads for Ferrero's white chocolate Küsschen were pulled for inadvertently looking like they were filmed at a white-supremacist rally.

It's election season in Germany, and Italian candy brand Ferrero decided to celebrate with an election-themed TV ad that inadvertently made its candy and the citizens of Germany sound like white supremacists.

In the ads, a talking chocolate box speaks at a political rally before supporters who carry signs that read, "Yes White Can!" Everyone shouts triumphantly when a poster unfurls on the stage reading, "Germany Votes White!"

According to the Telegraph, Ferrero was trying to promote its white chocolate Küsschen, or little kisses, which had previously been a limited-edition candy. But somehow the advertising team at Ferrero and M&C Saatchi managed to create a cartoon version of the propaganda for Germany's far-right NPD party. When the ads aired, they were met with shock and outrage.

"I hope the advertisers behind this dumb campaign get a chocolate kiss stuck in their throats, and there aren't any Nazis around to dislodge it," one commenter said on the brand's Facebook page.

Ferrero has yanked the campaign and issued a statement clarifying that they really were just talking about the chocolate.

Related Stories
Candy Is Apparently Great Marketing for GodChuck E. Cheese's to debut marketing campaign for momsCheck Out John Stamos Being Super Cute in This Oikos Super Bowl CommercialHere Is Kate Upton's Full Burger Commercial

"It is important for us to clearly stress that we are strictly against any form of xenophobia, right-extremism or racism," Ferrero said in a statement. "All of our assertions were purely about white chocolate — and without xenophobic intent. We regret that the commercial was misunderstood and the product messaging was otherwise construed."