Equinox's $25K 'E' Membership Elevates Fitness To Luxury Status

It is not a luxury experience when it takes 90 minutes to get in a 45-minute workout. That is why many fitness enthusiasts are loathsome toward going to gyms. The exercise areas are jammed packed and the locker rooms resemble Grand Central Station during rush hour.  

There are no such concerns at the posh Equinox health club, especially when members opt for its exclusive E membership plan. The "E," which stands for Elite Training Center, could also mean expensive, as the annual investment for this exclusivity is $25,000. The "E" also could stand for experiential, as it is upscale from end to end.