Weight Watchers has a lifelong devotee in Oprah Winfrey — one of the program’s most notable members and, incidentally, a significant stakeholder.
Last fall, Winfrey invested $43.2 million in the point-based weight loss program and then managed to earn back $72 million in a single day. During a recent call with Weight Watchers members, Winfrey credited the program with giving her a permanent solution to her lifelong struggle with her weight.
“I don’t feel like I’m on a diet that I’m ever going to go off of again,” Winfrey said. “I feel like I’ll be counting points for the rest of my life.”
Winfrey, whose public support for Weight Watchers involves the media maven gushing about her love of bread, also praised the program for being easy to integrate into her life.
“I genuinely feel that it’s been easier this time than the other 3,000 times I’ve gone on a diet because I don’t even feel like it is a diet,” she said. “I just feel like, ‘Okay, my life has changed.’ It’s totally clicked. I had to get to be 62 to figure it out! It just is like moving into another way of being.”