Sugar Cookie Toast Crunch Is Coming Back This Holiday Season
Halloween and Thanksgiving have yet to pass us by, but we’ve already got Christmas on the mind thanks to General Mills. Sugar Cookie Toast Crunch — the festive sister of cult-favorite Cinnamon Toast Crunch — is coming back to store shelves after a three-year hiatus, and people are losing their cereal-loving minds.
Snack blogger @cerealouslynet was tipped off that Sugar Cookie Toast Crunch would be back this holiday season, and Instagram blew up with hype.
“Oh. My. God. If. Real,” @junkbanter wrote on Instagram. He also posted the news to his own account, writing, “This cereal has been my obsession and I still have an open, decaying box from 2015 because I just haven’t been able to let go. It’s the only product I’ve ever rated 100 out of 10, which feels low to me as I write this today.”
“YAAAAAS,” @junkfoodonthego wrote, accompanied by a deuce of heart-eye emojis.
“All I want for Christmas this year,” @jamesferraro21 said.
“OMG I’VE BEEN WAITING FOR THIS DAY,” @snoznikca wrote.
“THE LITERAL BEST,” @kim_dragon said.
Just like the magic of Christmas, this news is real. General Mills confirmed the speculation in an email to The Daily Meal, adding that the decision was influenced by all of the consumers who wrote to the brand asking for a re-release.
Sugar Toast Crunch will be available for a limited time only beginning this month. A standard box will set you back $2.50 and the family-sized one is priced at $3.99. Could this become one of the most popular breakfast cereals of all time?