Sheraton® Hotels & Resorts Launches New Bar Experience Worldwide
Sheraton® Hotels & Resorts, part of Starwood Hotels & Resorts, is invigorating their lobby bar programs worldwide with Paired, an exciting initiative included in Sheraton 2020, an all-encompassing plan designed to solidify Sheraton as a leading global hotel brand of choice, everywhere.
Paired is unique because it offers guests a culinary immersion approach to travel and dining that deepens the destination experience. Each locale’s menus include globally inspired snacks paired with Sheraton Selects highly-rated wines (85 points or higher by Wine Spectator) and locally sourced beer.
According to Dave Marr, Global Brand Leader, “Sheraton guests crave new and personalized experiences, and look to travel to create these opportunities. By building on the equity we have in wine, adding local craft beers and introducing unexpected pairings, we’re offering our guests authentic and enriching culinary moments.” Look for imaginative flavor blends like spicy Cantonese-style chicken wings served with a mouth-cooling Riesling, or savory La Quercia smoked prosciutto paired with refreshing Scottish ale.
For Paired’s launch, key Sheraton properties around the world will also host celebrations throughout the summer to introduce guests to the new concept.
For more information on Sheraton 2020, visit their website.