Starburst

Pink Starburst's Clothing Line Is Everything We Need (and More)

Editor
The fabulous new line is available online

Everybody knows the strawberry Starbursts are the best — even Donald Trump, who only eats pink and red. So, Starburst is giving the people what they truly want by bringing back its all-pink bag, which successfully launched just last year. To celebrate, the confectioner is also launching a limited-edition pastel pink clothing line inspired by the all-empowering “You’re a pink Starburst” meme.

For the idea to come to fruition, the Mars Wrigley-owned candy company partnered with Erin Robertson — the season 15 winner of Project Runway — who designed glamorous streetwear for the brand.

"When I think of pink Starburst, I think of living my best life," Robertson said in a release. "I've always loved pink Starburst, so I was inspired to create a line that makes you feel fierce, but playful."

pink starburst clothing line

Starburst

pink starburst clothing line

Starburst

pink starburst clothing line

Starburst

pink starburst clothing line

Starburst

pink starburst clothing line

Starburst


The 31-year-old fashionista’s fierceness was brought to fruition with a T-shirt and sweatshirt, both branded “I am a pink Starburst.” The line also features a millennial pink denim jacket with fuchsia lips biting the “unexplainably juicy” candy, a Pop Art-inspired bandana, and a bright neon sign that boasts, “You are a pink Starburst.”  Product pricing ranges from $20 to $650, and everything can be purchased online while supplies last.

Starburst’s All Pink pack is available now for a limited-time-only at retailers nationwide, including Target, Walmart, Walgreens, and Dollar Tree. For more sweet facts about your favorite sugary snacks, here’s the secret scoop on 20 beloved candy brands.

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