The Cheerios Kid from Offbeat Cereal Mascots: 8 Forgotten Stars (Slideshow)

Offbeat Cereal Mascots: 8 Forgotten Stars (Slideshow)

Remember Ogg? Probably not.

The Cheerios Kid

Tim Hollis

The Cheerios Kid was General Mills' first cereal mascot superstar. As a sponsor of The Mickey Mouse Club when it first aired, the cereal company introduced the super-strength kid during a commercial break in 1955. Over the years, the Cheerios Kid scored some new gear, like this space suit in a 1960s ad.


Tim Hollis

Headed by their leader Boss Moss, the Freakies made a magical cereal tree their home and won over kids on Saturday morning TV in the 1970s. The unusual crew retired by '75.

Fruit Brute

Tim Hollis

A werewolf named Fruit Brute joined an all-star lineup of General Mills cereal monsters, including Count Chocula and Franken Berry, in 1973. He didn't howl for long, but his costars found continued success.

Hillbilly Goat

Tim Hollis

Hanna-Barbera's Huckleberry Hound passed off Sugar Stars to his cousin Hillbilly Goat in a 1965 commercial. Soon the goat made a name for himself and began appearing without the help of Huck.


Tim Hollis

Before Snap, Crackle, and Pop, took over Cocoa Krispies, a caveman named Ogg was the cereal's spokesman. Ogg lasted a few years after his 1968 debut, then headed back to the Stone Age. 


Tim Hollis

When Quaker Oats introduced Quisp cereal in the mid-1960s, its trademark propeller-driven pink alien had an archrival named Quake. Eventually Quisp won the battle of the boxes, forcing Quake to retire in 1972.

King Vitaman

Tim Hollis

King Vitaman's reign only lasted a couple of years. The cartoon figurehead of the nutrient-enriched cereal was quickly replaced by a live-action king played by actor George Mann.

Cornelius W. Sugarcoat

Tim Hollis

In 1958, Post gave Corn-Fetti cereal a new name and a new mascot, Cornelius W. Sugarcoat. The simple star touted the sugary cereal with a rotation of corny jokes.