Kellogg's Pledges Completely Cage-Free Sourcing Of Eggs By 2025

The Kellogg Company — whose products include Rice Krispies, Pop Tarts, Eggo, and Frosted Flakes — will eliminate gestation crates from its pork supply chain, and source only cage-free eggs, the company announced in a press release.

"Even though we are a grains-based company and use very few animal products in our foods, we understand that we have a role to play in influencing responsible behavior throughout our supply chain," said Paul Norman, president of Kellogg North America. "Today's announcement allows us to lead positive change in a way we know gives consumers more of what they want from brands and companies — a strong focus on social responsibility."

Kellogg's announcement follows in the footsteps of similar efforts from other industry leaders to make sustainable changes to its business practices, including McDonald's and Starbucks.

"We are proud of the progress we've made to date as we've sourced an increasing number of cage-free eggs," said Diane Holdorf, Kellogg's chief sustainability officer. "While we hope these transitions come sooner than 2025, we understand that the development of alternative housing methods takes time and are committed to working with our suppliers to establish the appropriate path forward."