This Graphic Artist Redid the Dunkin' Donuts Logo in Grammatically Correct Language

It’s kind of super-satisfying to look at

The Dunkin’ Donuts logo was reimagined by a graphic artist to spell the brand’s name in the grammatically correct way.

Chicago area graphic designer Dud Lawson recreated the Dunkin’ Donuts logo with grammatically correct language. The artist and writer, who has a solo exhibition opening in Chicago in November, released his re-design of the Dunkin’ Donuts logo with grammatically correct language on Instagram.

The re-design features the familiar orange and yellow round font but instead reads “Dunking Doughnuts” — arguably a more grammatically appropriate way of spelling the brand’s name.

He captioned the art, which he apparently made some time ago: “On this day in 2014, I was very concerned with the correct spelling of ‘doughnut.’”

A post shared by Dud Lawson (@dudlawson) on

The Daily Meal reached out to Lawson who told us, "I know I hate it when people spell my name wrong, so I think we owe the same respect to doughnuts. They're very good."


His post garnered a positive reaction on the social media site, with Instagrammers leaving comments like “This is an improvement in every respect” and “This is so great.” Surprisingly this is not the first time someone has tried to switch up the Dunkin’ Donuts name — the brand itself is experimenting with a shortened moniker at one location. We think Lawson definitely needs to bring his vision to the 17 real people behind your favorite food brand names.