The Daily Dish: January 4, 2016
Today's first course?
Subway Looks Ahead with a New Marketing Strategy, Full of Nostalgia
In a bid to clean up its image, Subway has hired advertising agency BBDO to create a new campaign that harkens back to the chain's founding, back in 1965. The new strategy is part of an effort for the company to prove that it has heard consumer complaints about its use of artificial ingredients — which the company has since promised to discontinue. Subway is also understandably eager to shed its association with Jared Fogle, the chain's once-prominent spokesman who was charged earlier this year with viewing child pornography as well as engaging in paid sexual activity with minors. "Founded on fresh," the company's latest tagline, will be the focus on its advertising for the next two months.
Why We Eat More Food After We Drink Alcohol
And you're not imagining the munchies that follow a night of drinking, a new study published in the Health Psychology journal says. And that's because, as researchers now believe, alcohol impairs your inhibitory control, or your ability to stop yourself from doing something, like ordering a pizza for yourself when you get home from the bar. The study confirms that alcohol consumption does indeed act "as a contributor to weight gain" — news that probably doesn't surprise you, but does confirm that the drunk version of you makes worse diet decisions than the sober version.
Where Does All That Confiscated Airport Food Go?
Where exactly does all the confiscated airport food go? The team at Great Big Story visited a place in John F. Kennedy Airport known as "the grinder," where an upsetting number of mangos and avocados, among other things, meet an untimely death. Last month alone, JFK processed an estimated 400 to 600 pounds of confiscated food per terminal, according to U.S. customs supervisor Ellie Scaffa. Every day brings different kinds of produce, and holidays come with their own specialty foods. It's deeply depressing, but it's all in the name of protecting American agriculture.
Well that's today's Daily Dish, thanks for watching. Stop by tomorrow for another helping.