Dunkin’ Donuts Making A Long-Awaited Comeback in the UK
Americans love their donuts, but will the United Kingdom too? It’s been twenty years since there has been a Dunkin’ Donuts in the UK, but according to The Telegraph there will soon be more.
The Court Group and DDMG, two franchise groups, signed with Dunkin’ Donuts to begin expanding their brand to the UK. Brits can soon expect to find 150 outposts of the super-popular chain, 50 of which will be in North and East London according to a release.
Their goal is to increase the brand’s popularity through donuts, coffee, and breakfast sandwiches. Dunkin’ Donuts apparently has a “slightly milder coffee” that harmonizes perfectly with their other breakfast products that they hope Brits will choose over other competitors, according to the company.
It doesn’t look like they’ll be stopping with London, as the brand hopes to continue its European expansion within five years. They even want to include their sister brand, Baskin Robbins.