Waking up late for class and still getting your cup of Joe in the morning has never been easier, thanks to Dunkin’ Donuts’ new university locations.
Within a span of three months, ranging from August to October of this year, Dunkin’ Donuts is opening restaurants in ten college campuses. The schools hosting the new coffee joints include: Emory University, Providence College, SUNY Old Westbury, Seton Hall University, University of Alabama Tuscaloosa, Middle Tennessee State University, University of Baltimore, Montclair State University, Virginia Tech, and Liberty University.
The announcement of Dunkin’ Donuts’ expansion in universities comes in the wake of the company’s plans to double its restaurants-- already over 7,000 in the United States-- over the next twenty years. Their tactic of targeting these campuses closely mirrors the logic behind the company’s many successful airport locations: both aim at the hurried, on-the-go demographic found in travelers and college students alike. The restaurants cater to the necessary convenience of university dining, modeling their stores to work seamlessly into campus student centers and dining halls around the universities.
The appeal of Dunkin’ Donuts remains in their ability to provide affordable, grab-and-go breakfasts, including sandwiches, donuts, bagels, muffins, and, of course, every type of coffee imaginable. Sugar, carbs, and coffee: Yes, Dunkin’ Donuts has essentially nailed the college diet.