In what is potentially the culmination of the rosé trend, a live museum pop-up exhibition dedicated to the pink drink called “Rosé Mansion” has opened in New York City. Every room in this elaborate “mansion” just blocks from Grand Central Station is dedicated to the history, science, and economics of rosé. Whether you’re blending your own wine, swinging from a golden chandelier, or visiting what the museum is calling “the greatest rosé wine bar on the planet,” this pop-up is sure to satisfy your summer-long craving for all things rosé.
As guests wander through curated rooms, they will have an experience akin to visiting Willy Wonka’s factory, except with rosé. "Every single room takes you to a different time and place, you get to sample wines, learn about some history, science, and culture, and have a ton of fun," co-founder Tyler Balliet told The Daily Meal. The mansion includes rooms dedicated to learning about the rosé making process as well as a room where guests learn how to blend their own custom rosé through choosing a base, level of acidity, and fruitiness.
Through “Rosé Mansion Airlines,” guests are transported to various countries where rosé is made and can sample rosé beverages and treats, including rosé flavored gummies and a scratch-and-sniff wall. There are also tons of Instagram-worthy photo experiences like a gigantic throne and an amazing chandelier that you can swing from like a true rosé rock star. Plus, there’s also a rad wine bar on the first floor with a ton of rosé options.
"Rosé is a really great vehicle for storytelling," Balliet told us. "The wine is as old as wine, which is about 6,000 years. Some of the very first wines were pink... I just think rosé is a really good way to talk about so many of the topics. It's fun, but wine is supposed to be!"
Tickets cost $45 or $35 during the museum’s “happy hour,” from 2 p.m. to 4:30 p.m. Monday through Friday and guests must be 21 years or older to enter. Tickets include a GoVino wine glass, samples of eight or more wines (equaling about two glasses), and access to the Grand Tasting Lounge and gift shop. The pop-up event will be open through October.
Can’t make it to New York this year? Make your own home a rosé mansion with our list of the 50 best rosés for summer.