Denny's launches holiday campaign

Staff Writer
Denny's launches holiday campaign

Denny’s is promoting its “Taste of the Holidays” limited-time menu with a tie-in to the holiday movie “Arthur Christmas” from Sony Pictures.

Officials from the family-dining chain said the promotional menu would offer the kind of indulgent offerings Denny’s has introduced successfully over the years, such as Red Velvet Pancake Puppies and a Holiday Turkey Melt, as well as movie-themed kids’ items like Arthur’s Christmas Cookie Pancakes and Arthur’s Milk & Cookies Shake.

“It was truly a case of ‘1 + 1 = 3,’” John Dillon, vice president of marketing for Denny’s, said. “We’ve come back with new holiday flavors, but we really had this opportunity with Sony to take it to the next level with a very family-focused holiday movie. We could create some fun new products around that partnership that appeal to kids and kids at heart.”

During the Spartanburg, S.C.-based company’s third-quarter earnings call, chief executive John Miller said the limited-time menu and movie tie-in would reinforce one another, particularly as the Milk & Cookies Shake and Christmas Cookie Pancakes directly target the same kids likely enticed by the movie.

“We believe that crave-able items for all dayparts, with the ‘Arthur Christmas’ holiday movie promotion, will help Denny’s stand out as America’s favorite diner this holiday season,” Miller said.

Watch a commercial for Denny’s “Arthur Christmas” promotion; story continues below

The “Taste of the Holidays” menu also includes seasonal touches to Denny’s Build Your Own Grand Slam, like Bread Pudding French Toast, Brown Sugar Ham Steak and Pumpkin Pie Pancakes. The Holiday Turkey Dinner features turkey breast, stuffing, gravy, cranberry sauce and a choice of two sides, while the Holiday Turkey Melt turns that combination into a portable sandwich. The melt combines sliced turkey breast, stuffing and melted Swiss cheese on grilled potato bread with cranberry-honey mustard spread.