db Bistro Moderne Launches Twitter Wine Auctions
Two things that are greatly loved at The Daily Meal: wine and Twitter. So the announcement from chef Daniel Boulud's wine director, Daniel Johnnes, that they would begin auctioning wines via Twitter to be enjoyed at db Bistro Moderne couldn't excite us more.
According to a press release, Johnnes and his wine team at Dinex Group will put up a bottle for auction every Monday at noon. Look out for db Bistro Moderne's sommelier @Ganzer_Wein's initial announcement, and then place your bid using the hashtag #dbwinebid. The auction wil end the next day at 5 p.m., and the winner has two weeks to come enjoy his winning bottle at the restaurant.
So far, the auction has been a big success for Boulud and Johnnes: a test-drive auction sold a $145 bottle of Louis Jadot Beaune Chouacheux 1996 for just $105. As a teaser, Johnnes announced the first bottle up for Twitter grabs: a white burgundy, which he says would normally sell for five times as much as the opening bid. The wine announced: Coche-Dury, Meursault AC 2008 starting at $90.
The auction, Johnnes said in the release, is a way to make dining and drinking more casual — and fun. "Wine shouldn’t always be so serious... It also harnesses the friendly competitive spirit and gamesmanship among wine lovers," he says.