Crumbs Bake Shop, Inc.,the nation’s biggest cupcake specialty chain and maker of the biggest cupcakes, will partner with gourmet bake mix company Pelican Bay Ltd. to introduce a line of Crumbs Bake Shop cupcake mixes. The line will also include hot chocolate kits, cupcake-in-a-mug kits, and “the first ever colossal cupcake kit,” the company announced.
The cake mixes will come in six flavors: Happy Birthday, Blackout, Peanut Butter Cup, Red Velvet, Cookies n' Cream and Cookie Dough, while the cupcake-in-a-mug kits will come with four flavors: Happy Birthday, Red Velvet, Peanut Butter Cup and Blackout. An egg, some butter, and five minutes in the microwave will reunite Crumbs fanatics with their favorite giant cupcakes. Finally, the colossal cupcake kit, which comes with a silicone spatula, is big enough to serve 6-8 people.
"The creation of these innovative cupcake mixes and gift items through our partnership with Pelican Bay is a natural step in the continued expansion and extension of the Crumbs brand,” announced Crumbs' interim CEO, Edward Slezak.
The items will range from $9.99 to $14.99 and be available through several brick-and-mortar retailers, as well as through the Crumbs Bake Shop website.
Karen Lo is an associate editor at The Daily Meal. Follow her on Twitter @appleplexy.