Beer Market In Europe To Regain Lost Ground As The Region Staggers Out Of Economic Slowdown

The beer culture in Europe dates back to several centuries, and this alcoholic beverage today forms a crucial part of the economy of several countries. It is interesting to note that several global beer brands have their roots in Europe. Thus, the beer market in Europe continues to remain a dynamic space, where innovative products are essential to growth. While Germany and the UK contribute to a large share of the demand for beer in Western Europe, Russia and Ukraine have led to the creation of a burgeoning beer market in Eastern Europe. Given that in Europe, the market for beer is already well established, it will register a meager CAGR of 2.4%. But even this modest growth rate could translate into massive revenues because of the sheer size of the market. The Europe beer market was estimated at US$ 17.01 billion as of 2014, and will likely be worth US$20.05 billion by the end of 2021. Browse Full Europe Beer Market Report With Complete TOC @ http://www.transparencymarketresearch.com/europe-beer-market.html Despite Alcoholic and Non-Alcoholic Substitutes, Beer Market in Europe to be Positively Influenced by Market Drivers Since beer is an inherent part of the culture of several European nations, the consumption of this alcoholic beverage may not see a steep incline, but will certainly continue to grow at a steadfast pace. The three leading types of beers consumed in Europe are: Stout, lager and ale. There are several market drivers at play in Europe's beer market. The greatest among these is the perceived health benefits offered by beer (only when consumed in quantities recommended by physicians). As evidenced in studies in the past, beer can help limit the level of cholesterol in blood and can also guard against kidney stone. These benefits, coupled with a general increase in the disposable income of European consumers, after suffering the impact of the economic slowdown, will prove beneficial to the Europe beer market. Yet, the restraining effect of certain other factors on the beer market in Europe cannot be entirely discounted. Beer faces competition from other alcoholic drinks such as vodka, whiskey, wine, and rum. Moreover, competition from non-alcoholic beverages and drinks—such as carbonated drinks, dairy drinks, energy drinks, and coffee and tea-is also on the rise. Browse Full Press Release :http://www.transparencymarketresearch.com/pressrelease/europe-beer-market.htm Imaginative Marketing Campaigns and Innovative Products are Recommended Strategies for Beer Companies in Europe The only way in which beer companies can attain a competitive edge in Europe is by launching innovative and healthier products that catch the fancy of consumers. Imaginative marketing and advertising campaigns will also be important for players in the beer market in Europe to tap emerging markets in Eastern Europe. A number of countries here are developing rapidly and carry several opportunities, which if seized on time, can help companies improve their bottom line. Since virtually every country in Europe has a distinct beer consumption culture, market players will have to study each market individually and formulate strategies that can be feasibly deployed. Creating a stronger distribution chain-especially in the emerging markets of Eastern Europe-is yet another requisite for growth. Lager is the Leading Product in the Beer Market in Europe, While Germany is Largest Beer Consuming Country in the Region Pegged to reach US$20.05 billion by 2021, lager was the largest product type within the beer market in Europe. The market for lager in Europe was estimated at US$17.01 billion in 2014. The segment is expected to post a CAGR of about 2.4% between 2015 and 2021. Germany led all other countries in the Europe beer market with estimated revenues of US$36.22 billion as of 2014. The country's revenues are forecast to rise at a CAGR of 1.7% to touch US$40.65 billion by 2021. Request A Brochure Of This Report: http://www.transparencymarketresearch.com/sample/sample.php?flag=s&rep_id=4415 About Us Transparency Market Research (TMR) is a global market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. TMR's experienced team of Analysts, Researchers, and Consultants, use proprietary data sources and various tools and techniques to gather and analyze information. Our data repository is continuously updated and revised by a team of research experts, so that it always reflects the latest trends and information. 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