Apparently, the U.K. has been popping lots of champagne to celebrate this year.
According to just-drinks, Global wine merchant Bordeaux Index (BI) has had record Champagne sales for the first six months of 2013. The U.K. consumers are highest consumers, as London-headquartered BI sold £5.3 million ($8.1 million) worth of Champagne across its markets in the first six months of the year. This is a significant increase compared to the £6.5 million it sold all of last year. “This represents a major shift in focus for our clients,” says BI Founder and Managing Director Gary Boom according to just-drinks. He also says that instead of being a tool for celebration, champagne is becoming an everyday item, perfect to toast any event, from a soccer match to a couple at a wedding.
According to its website, BI was established in 1997 and has grown to become one of the leading global fine wine merchants.