Can Kia's New K900 Challenge The Luxury Sedan You Know?

When you think of a luxury auto brand, names like BMW and Jaguar probably come to mind, but we're willing to bet Kia doesn't factor in at all. That may change soon if the South Korean automaker has their way, as they're pretty darn serious about entering the competitive luxury market with their new 2015 K900 sedan.

People typically picture sexy sports cars when they think of spending a lot of money on an automobile, but let's be honest, if you're looking for a sedan in the first place, you really don't need to buy that Lamborghini. After all, you're not going to win any races stuck in city traffic on your way to work. Wanting to capitalize on a very specific group, Kia has narrowed their focus onto high-powered CEOs and businessmen in the 45 to 54 age range, the "confident individualist" who needs to be able to drive people around in a comfortable car.