Burger King Returns to Paris After 15 Years Away
Burger King is making its grand return to France after closing 39 locations and leaving the French market 16 years ago, according to Le Figaro. The new location will open in the newly remodeled Saint-Lazare train station in Paris.
Burger King opened their first location since their French departure in an outlet at the Marseille airport in December 2012, The Local reported. The burger franchise then opened another location at a motorway service station close to Reims. Parisians, on the other hand, will have to wait a few months for the Saint-Lazare burger joint to open. The new location will have two floors and is in the shopping center of the train station, near a Starbucks.
After the success of their Marseille location, Burger King made an agreement with Autogrill, an Italian chain that owns restaurants in motorway service stations, according to Daily Mail. They will partner together to open more Burger Kings in outlets in train stations, motorway service stations, and airports.
With more than 1,500 customers who visit the Marseille location per day, it is likely that the upcoming Paris location will attract as many fans or more. It looks like "Le Whopper" is making a comeback.