Blumarine's Spring/Summer 2014 Campaign Captures an Ethereal Dreamscape


There have been a slew of new Spring/Summer 2014 fashion campaigns being released and we’re not going to pretend like we’re not excited. We’ve seen everyone from Cara Delevingne to Kristen Stewart getting in on the action and some of the shots are even more beautiful and creative than last year. Like something out of a fashion fairy tale, Blumarine’s new campaign features model Toni Garrn seemingly floating on a sea of blue, with butterflies caressing her skin. Images of dream-like colors shapes and fabrics move in the breeze while she poses along the glittering seaside.

Photographed by Camilla Akrans and styled by hair artist Alizea Pirzadeh and makeup artist Ignacio Alonso, the campaign was shot along the coastline of the Spanish island Lanzarote. Intending to portray “a strong-minded woman who also embodies both elegance and delicacy” Garnn’s form almost seem too ethereal to also feel empowering. While we love the gritty high-fashion shots that we normally see from designers there’s something about the fragile imagery that makes this campaign our absolute favorite.