Apparently some people just need to learn what Bud Light tastes like; last week's $5 million lawsuit against AB InBev claiming that they watered down their beers has been met with a cheeky response from the crew: maybe the tasters were really drinking water.
The company statement against the lawsuit is fairly straightforward, with Peter Kraemer, vice president of brewing and supply, saying, "The claims against Anheuser-Busch are completely false, and these lawsuits are groundless. Our beers are in full compliance with all alcohol labeling laws. We proudly adhere to the highest standards in brewing our beers, which have made them the best-selling in the U.S. and the world."
But then, InBev released an ad in 10 major newspapers, poking fun at the plaintiffs with the tagline, "They must have tested one of these," with a photo of InBev's canned drinking water. InBev releases these cans of water to American Red Cross and other relief organizations.
"It would have been easy to get [water] because we've done it 71 million times. That's how many cans of pure drinking water we've donated to the American Red Cross and disaster relief organizations worldwide," the ad reads. "But in every other circumstance, the Anheuser-Busch logo is our ironclad guarantee that the beer in your hand is the best beer we know how to brew. We take no shortcuts and make no exceptions." In other words: Silly plaintiffs. Bud Light's the bomb.