Does Domino's Pizza Tracker Actually Track Your Pizza?
Based out of Michigan, Domino's Pizza has grown from a little pizza shop in the '60s to a company that has over 6,692 locations all across the United States as of 2023 (via ScrapeHero). To say that Domino's has made its niche in the world of big-brand pizza would be an understatement, especially with the more "unique" characteristics the company is known for.
Older readers may recall that, as late as the '90s, Domino's used to run a promotion that promised it would deliver your pizza within 30 minutes or less or it would be free. While this promise was meant to showcase how quick and efficient Domino's was, Ranker tells us that not only were some customers abusing this deal by pretending to not be home (and thus get free pizza), but Domino's delivery drivers were literally breaking speed limits and getting into accidents to try and beat the 30-minute timer.
Domino's also became the center of a viral scandal in 2009, in which two employees were discovered to have filmed themselves performing disgusting acts with ingredients (via ABC News). Fortunately, Domino's was able to quickly gain control of the situation, performing what some, such as Digital Marketing Community, saw as a responsible and well-coordinated response to a poor situation.
Today, Domino's has its very own "pizza tracker," a "feature" that details every step of your pizza being made, from who's making it to what time it leaves the store. But just how accurate is this pizza tracker?
Domino's Pizza Tracker is accurate--technically
On paper, the idea of Domino's "Pizza Tracker" is sound — customers can track each step of their order being made in real-time, thus showing off a sense of honesty and "openness." After all, with the customer seeing every part of the process, right to the pizza being delivered to their door, they can know Domino's has nothing to hide. But it would seem that some have some questions about just how accurate the Pizza Tracker really is.
According to HuffPost, the Pizza Tracker itself can be inaccurate — depending on the employees who work there. The investigation into the specifics of the Pizza Tracker reveals several ways that employees can "cheat" the system. This involves employees immediately marking orders as "complete" and that it's in the oven, allowing them a few minutes to actually prepare the order, or using "dummy accounts" for delivery drivers in order to make it seem like more than one delivery is on the way.
The U.S. Sun is a bit harsher on the subject, even going so far as to call the Pizza Tracker "totally fake." The report details how some customers discovered that the Tracker was based solely on the time since the order and doesn't really reflect every step in the process. For some, it seems like Domino's Pizza Tracker is nothing more than fancy smoke and mirrors to convince you that your pizza is being prepared in real-time instead of getting cold on a delivery rack.
Is Domino's really trying to trick you?
With the knowledge that the Pizza Tracker may not be 100% accurate, you may think that this is all some kind of ruse, a kind of scheme to trick you into paying more for pizza that's nowhere near as quick as you think. While the Pizza Tracker may not accurate down to the minute, it's not so much a devilish scheme by Big Pizza that it is just a type of timer for employees.
As TikTok creator Emily Sullivan reveals (via The Daily Dot), the Pizza Tracker is actually a timer for employees, which lays out how long it takes for each employee to complete a certain task in a set amount of time. The Tracker, despite its name, doesn't so much track your pizza as it does update you on when an employee has completed one part of the process. While Joe the employee may not have put your pie in the oven at exactly 5:30, it's still probably within that general timeframe.
To further stop any "wicked rumors," Domino's had this to say to Cosmopolitan: "Our Domino's pizza tracker is a live system based on real-time information in every kitchen. There's absolutely no estimating involved in the process." Domino's also went on to say that it is continuing to roll out "innovations" to ensure that your pizza is prepared and delivered faster.
Although the Pizza Tracker isn't completely accurate all the time, at least the pizza still comes relatively quickly.