Where Is Souper Cubes From Shark Tank Today?
Freezing food is one of the most effective ways to maintain a healthy, feasible, and affordable diet. Too busy to cook during the work week? Prepare and freeze a batch of delicious beef stew on a lazy Sunday afternoon; when you get home from the office, all you have to do is heat it up and dig in. Looking to save money? Wallet-friendly staples like pasta, beans, and canned soup are the backbone of dishes that freeze and reheat like a dream. Hoping to stick to healthy portions? Measure and freeze the appropriate amount of chow ahead of time. It's as simple as anything in the kitchen can be — or at least, it should be.
The truth is, freezing a prepared meal is often messy, inefficient, and difficult. Sealed bags of food freeze into awkward shapes, and chipping a single portion off an iceberg of soup, pasta, or rice is a lot of work. Enter Souper Cubes. This ingenious invention freezes your foodstuffs in cleverly designed silicone trays that come in a range of sizes. Creators Jake and Michelle Sendowski brought it to "Shark Tank" in the hopes of finding mentorship and investment — but did they succeed?
Souper Cubes simplify freezing food
The super duo behind Souper Cubes made an impressive pitch for the product on "Shark Tank" (via YouTube). After vividly demonstrating the pitfalls of freezing food in sealed bags and fragile glassware, they introduced their already-impressive range of Souper Cubes products. At this point in time, they offered silicone trays in four different portion sizes: 2 cups, 1 cup, 1/2 cup, and 2 tablespoons.
Notably, these products boast steel-enforced rims, which prevent them from twisting or collapsing as so many other silicone kitchen products do. They also feature snug and robustly rigid lids, which stand up to stacking even before the food is frozen. With the help of Souper Cubes, a home cook no longer has to take an icepick to their frozen masses of chicken noodle soup — they just have to pop the perfect portion out of the bright blue tray, heat it up, and enjoy.
The Sharks were delighted by Souper Cubes, especially after learning they made $940,000 in their first full year of sales and $1.6 million in their second, at the time of recording. The Sendowskis were looking for a $400,000 investment in exchange for 5% of their company, which they promptly got from Lori Greiner. In fact, Greiner awarded them her coveted "golden ticket," which she bestows just once per season. This means she gave the Souper Cubes team exactly what they came in asking for, with a broad smile on her face.
Souper Cubes, post-Shark Tank
As the series is prone to do with its most successful contestants, "Shark Tank" caught up with the Souper Cubes team in Season 13, Episode 21, a little more than a year after their initial pitch to the sharks. How did the creators of this meal-prep marvel fare in the wake of their TV appearance? Spectacularly, as it turns out. Souper Cubes made $938,000 in the 24 hours following their "Shark Tank" episode's airing, entirely selling out their stock.
The Sendowskis immediately topped that eye-popping figure by revealing they'd made a whopping $8.6 million since their "Shark Tank" appearance, which contributed massively to their $14 million lifetime sales. Their distribution network expanded by leaps and bounds, encompassing Mexico, Europe, and the Middle East, among other regions. Perhaps most impressively, Souper Cubes products were being sold by Dillard's, Crate & Barrel, and Bed Bath & Beyond.
With Lori Greiner in tow, the Sendowskis actually visited a Bed Bath & Beyond to see Souper Cubes nestled among the cutting boards and sheet sets. "It is a really big deal to get into a store like Bed Bath & Beyond nationwide," Greiner enthused. "That is every person's dream that has a product." As the camera panned across the colorful Souper Cubes trays, eagle-eyed viewers might have noticed new items in the product line. In addition to their classic silicone trays, Souper Cubes now sells MyMilk trays, which freeze breast milk, individually-sized stoneware baking dishes, and freezable cookie trays.
Aglow with pride, the Sendowskis encouraged their fellow entrepreneurs to believe in themselves and learn from their mistakes. Clearly, this is a formula for success.