What started at Ralph Gorham's and Susan Povich's kitchen table (yes that Povich — she's the daughter of former A Current Affair host and daytime TV star Maury Povich), has turned into a hugely successful multi-city lobster roll truck. The truck, "Big Red," opened in 2010 in New York City, bringing "Maine-style" lobster rolls to the masses. The Red Hook Lobster Truck has a variety of seafood indulgences to offer. There are shrimp rolls, a lobster BLT, lobster bisque, and New England and shrimp and corn chowder, but let’s face it, it’s about the lobster roll: lobster, served cold with celery, spices, a touch of homemade mayonnaise and on a J.J. Nissen split-top bun (or Connecticut-style, warm and buttered). Save for Pearl Oyster Bar's version, many folks (including Time Out New York, Zagat, and us) agree that it's one of the best lobster rolls in New York; it appeared at number 11 on our 101 Best Food Trucks last year before this year's jump to number on.
The team recently opened a shop in Montauk, N.Y., with partner Sweet’tauk Lemonade. In addition to their new ventures, the truck is still driving around New York. The lunch move? The Hookup: a lobster roll with Cape Cod chips and a choice of Maine Root Sodas (root beer, ginger brew, mandarin orange, blueberry, sarsaparilla, or lemon-lime).