The Real Life Candyland, Sugar Factory, is Now Open in the Row NYC Hotel

Dessert fiends of all ages will get sugar high on the outrageous sweet treats and drinks this spot has to offer
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Sugar Factory

For the ultimate sugar rush order one of Sugar Factory's impressive, colorful bubbling goblets.

For the ultimate sugar rush, head to the recently opened real-life candyland: Sugar Factory. Whether celebrity spotting, hanging out, or simply in the mood to devour sugary, brightly colored goodies of epic proportions, this is the place to go. The recently opened Sugar Factory in Row NYC Hotel, has an energetic, lively, and fun atmosphere with décor that includes crystal chandeliers and pictures of famous, candy-loving celebs adorning the walls.

Vibrant, candy-stuffed bins line the entire store; huge, swirly rainbow pops are everywhere; nostalgia-inducing candies such as Pez and pop rocks are for sale; and Sugar Factory’s signature creations — think chocolate-covered Oreos, fudge-covered pretzels, and frosting-dipped Rice Krispies treats — beg to be eaten. Not to mention the entire section of the store dedicated to various pastries, cakes, cookies, and cupcakes.

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Sugar Factory


You can’t miss out on Sugar Factory’s famed goblets, either. These goblets are 60 ounces of sugary insanity. The signature goblet that I tried was the lollipop passion — “a true taste of the tropics.” It tasted amazing. Imagine melon, coconut, and pineapple flavors combined with a Slurpee on steroids, and (to put it even more over the top) it’s garnished with huge lollipops and finished with liquid nitrogen to transform the dessert drink in to a bubbling cauldron. They have a variety of goblets that all vary in flavor profiles, but all deliver on the O-M-G factor.

Ice creams and gelatos are also offered, as are sugar cones dipped in chocolates, candies, and cookies to bring your scoops to the next level. For creamy beverages, you can also order old fashioned milk shakes.

You can get “real” food here, too (although, I’m perfectly happy eating desserts all day). Sugar Factory offers a huge selection of pancakes, waffles, crepes, and French toast, which are all arguably dessert in a way. But with options like red velvet pancakes, s’mores crepes, and banana split waffles, why would you pass up any excuse to eat these tasty monsters?

For a complete look at everything Sugar Factory has to offer, click here.

For more New York City dining and travel news, click here.

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