On a first-name basis with the world, Emeril has the marketing smarts of an MBA graduate but the ebullient personality of a court jester. After gaining many devoted fans through his show Emeril Live — he actually trademarked his familiar exhortation “BAM!,” and used the word on his many product lines — he sold his brand to Martha Stewart Omnimedia in 2008, along with the rights to all of his cookbooks and TV shows, for a reported $50 million. He still runs 13 restaurants, including the flagship Emeril’s New Orleans and four Las Vegas outposts.
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