Thanks in no small part to the long-awaited launch of all-day breakfast this past October, McDonald’s saw its domestic sales rise 5.7 percent during the last three months of 2015, confirming years of predictions that constant access to McMuffins would be important to customers.
The boost in McDonald’s sales marks the second consecutive quarter of domestic growth, and the company’s best U.S. performance since 2012 — no doubt a major relief to the burger chain as it has taken on an ambitious turnaround plan to undo years of falling sales figures.
In March, McDonald’s will celebrate a year under the leadership of its new CEO Steve Easterbrook, who took over the role from Don Thompson after the company endured some troubling food safety scandals and a significant decline in customer loyalty. To revamp its image, McDonald’s also hired Robert Gibbs, the former press secretary for the Obama administration, as its new PR chief.
Despite the growth in U.S. sales, however, McDonald’s still has a long way to go before it can regain its footing. Across established U.S. locations, customer visits fell three percent in the last year, and total revenue fell seven percent to $25.4 billion. During a conference call with analysts, Easterbrook said that the company would aim for at least a quarter or two of rising sales before switching from a turnaround plan to a growth-oriented plan, according to The Associated Press.