What to Eat and Drink at Outside Lands 2012
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It's no secret that music festivals have been stepping up their culinary offerings. Graham Elliot joined as Lollapalooza's culinary director in 2010, and last month's Great GoogaMooga (which was, admittedly, more a food festival with music) brought out 35,000 people a day.
So it's no surprise that Outside Lands, the San Francisco festival hosting Regina Spektor, Jack White, Norah Jones, and the Foo Fighters, is also doing a ton of food and booze attractions. From Aug. 10 to 12, A Taste of the Bay Area and Wine Lands return to feed the festival masses.
"Outside Lands is really a celebration of San Francisco and the entire Bay Area," festival co-producer Allen Scott of Another Planet told us. "One of the integral pillars of San Francisco culture is food, and by having 99 percent local restaurants out there we are celebrating that."
Starting out with a bit more than 35 restaurants in 2008 (and only half were local restaurants), this year, Outside Lands has brought together around 55 restaurants total, with only one being a non-local offering.
New on the food menu: Nojo, Eat Le Truc, and Bun Mee, joining festival vets Full Belly Farms (the festival's famers market) and Maverick.
As for wine, a Wine Lands tent will be set up, serving up about 150 wines by the glass. James Beard winner Paul Grieco will be offering some summer rieslings, while Kermit Lynch will bring in signature classy imports.
Best yet, Free Flow Wines have rigged up a vintage 1920s sink to pour wine on tap. "It's the perfect festival way to get wine to the people," director of wine programming Peter Eastlake told us.
Of course, seeing as this is the Bay Area, most of the wines will be local. "If there was more space to work with it would be fun to go beyond California wines," Eastlake said, "but it really feels like such a natural fit."
Wines will be priced at $8 to $15 for glasses, $2 to $4 for taste pours. Plus, the winemakers themselves will be chatting with festivalgoers and recommending wines.
"Winemakers, when they do step out from behind the curtain, it’s definitely something they don’t get to do often," Eastlake said. "There's all this space between you and the person who made [the wine], and it’s so unique to be able to have that presence with the winemaker there. They get hoarse just talking to people."
Check out the full food and wine lineup below. As for beer, Allen says that the festival will set up a new brewery area for craft beer, with details to follow.
Food Lineup (first 47 announced)
Bun Mee Vietnamese Sandwich Eatery
Eat Le Truc
Endless Summer Sweets
El Huarache Loco
Farmerbrown's Little Skillet
Full Belly Farms
Let's Be Frank
Little Village Produce
Milk Shake Werks
Pica Pica Maize Kitchen
Q Restaurant and Wine Bar
Rosamunde's Sausage Grill
Sabores del Sur
Split Pea Seduction
The Little Chihuahua
The Pizza Place on Noriega
The Southern Sandwich Co.
Those Fabulous Frickle Brothers
Up & Under Pub and Grill
Whisk on Wheels
Woodhouse Fish Co.
Big Basin Vineyards
Bonny Doon Vineyard
Free Flow Wines
Gamling & McDuck
Hobo Wine Company
House Band Wines
Idell Family Vineyards
J. Lohr Vineyards and Wines
Kermit Lynch with a selection of his famous European imports
Long Meadow Ranch
Orin Swift Cellars
Santa Rita Winery
Summer of Riesling
The Scholium Project
Wines of Portugal
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