Kikkoman and Tradition Exchange
Make Haste Slowly: The Kikkoman Creed
As per the Kikkoman website, "Isogaba maware is a Japanese axiom that translates into "make haste slowly." It means to advance and grow, but to do so with tremendous thought and care. From its meticulous six-month natural brewing process to a heritage that dates back to feudal Japan, Kikkoman has exemplified this philosophy since its humble beginnings in the 17th century.
A family business to this day, Kikkoman's growth has been inspired and guided by a family creed, a set of 16 articles passed down for 19 generations. This creed speaks to the core values that have enabled Kikkoman to survive and thrive for more than 300 years. Directed by Academy Award-nominated documentarian Lucy Walker, Make Haste Slowly: The Kikkoman Creed tells the story of the brand's rich history and the family creed that shaped it into the company it is today."
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