The "Soup Nazi" episode of Seinfeld aired in 1995, but the nickname still has quite a bit of recognition, and the man who inspired it has announced plans to expand his soup empire nationwide with a line of foodtrucks.
Al Yeganeh, the famous soup man who inspired the iconic Seinfeld episode with his strict policies for soup-buyers and who really, really hates his nickname, is getting in on the food truck trend by selling truck rights to franchisees.
According to Original SoupMan company chief executive Lloyd Sugarman, Yeganeh is still in charge of all the soup recipes and gets a royalty from every cup of soup and package of soup mix sold.
“He makes all the soups. He’s a soup genius,” Sugarman said in an interview with the New York Post. “There’s nothing that comes in without his approval. He’s still very protective of his recipes."
According to the New York Post, the Original SoupMan trucks are plastered with the founder's image. Franchisees will pay $15,000 for the rights to operate a truck and $85,000 to lease the vehicle. Each truck will serve six varieties of soup, and the soup products must be purchased from the company. Non-soup products can be sourced from the distributor of the franchisee's choice.
"You don't have to do anything except get out there and go to work," Sugarman said, though it would behoove any prospective franchisees to also be ready to hear people shout "No soup for you!" for days on end.
The company hopes to have 80 to 100 of the trucks operating around the U.S. by next year, and is even looking to expand internationally.