Super Bowl mania is set to hit New York City after the holidays, and already the event list is piling up. 50 Yard Lounge, a food- and drink-themed event space, has just announced their talent lineup, showcasing chefs and Jets players from Jan. 29 to Feb. 2.
On the list: Michael White of Marea, Marc Forgione, Johnny Iuzzini, and Pat LaFrieda, plus football players like Joe Theismann, Doug Flutie, and Cris Carter.
The lounge, sponsored by yours truly (The Daily Meal) and USA Today Sports, will take over One Penn Plaza, near Madison Square Garden and Penn Station. Fifteen-thousand square feet will be dedicated to roof decks, restaurants, and plazas, with areas for live music, lounging, and events.
"I liked the idea of being able to have a place where you can come and go as you please," Lonny Sweet, creator of 50 Yard Lounge and founder of The Connect Group, said. "Oftentimes you have these events that are a couple of hours long, and what I really want is a place where someone can hang out, and come and go."
Scheduled events will pay homage to foods of New York, like "The Ultimate NYC Sandwich," "American Classics with a Spin," "The Burger Bowl," a "Steak and Bloody Mary Brunch," and "New York’s Best Ramen, Bánh Mìs, and Dim Sum."
"How people are eating and consuming food has changed," Sweet said. "If you look at the foods at tailgates you'd be shocked to see it's not your greasy wings and hamburgers and hot dogs. People are changing and for me it seemed natural to bring great chefs in New York City to this premium Super Bowl environment."
Sports fans can stalk Jets players at the Jets House, a venue sponsored by the New York team to give ticket holders, team players, and more a space to relax during the week's festivities. And both food and sports come together in chef demos with athletes.
"I'm planning a lot of culinary demos with athletes and chefs together," Sweet said. "I'm going to have Michael White with Hall of Famer Cris Carter, and I'm going to have them really engage, talk Super Bowl, the New York City dining scene, and football."
Tickets for day and evening sessions are up for grabs Nov. 21, 2013 at www.50YardLounge.com.