Johnny Rockets is looking to bring back the days of soda fountains and classic Americana with the launch of the burger chain’s brand-new concept, Johnny Rockets Route 66. The four-fold dining experience includes Johnny Rockets-branded food trucks, pop-up restaurants, and new drive-in theaters, which will be popping up all over the country starting this fall.
Drive-ins used to be a cinema staple in America through the 1970s, but now there are only 350 left. Johnny Rockets will be partnering with USA Drive-Ins to open up new drive-in theaters around the country that will show family-friendly movies and serve (what else?) Johnny Rockets burgers and shakes.
Johnny Rockets will also be adding drive-thrus throughout the country. We really hope that means there will be waiters and waitresses delivering burgers on roller skates.
Venturing into more modern-day territory are the pop-up movie theaters with attached mobile restaurants that will be traveling around the country, as well as Johnny Rockets food trucks, which will mainly be used for catering and events.
For the latest happenings in the food and drink world, visit our Food News page.
Joanna Fantozzi is an Associate Editor with The Daily Meal. Follow her on Twitter@JoannaFantozzi