Steak ‘n Shake
Steak ‘n Shake
Justine Ezarik, better known for moniker iJustine, has been on YouTube for more than 10 years, though you can barely tell when meeting the positive, energetic woman who emanates her passion for what she does even after all this time.
Ezarik’s content spans everything from cooking fails, vlogs, and technology. Through her partnership with Steak ‘n Shake, Justine has created video content and had the opportunity to attend the Indy 500 twice to cheer on Graham Rahal, who is also sponsored by the brand.
We sat down with the YouTube sensation and social media star to talk about her YouTube career, her partnership with Steak ‘n Shake, and what’s next for iJustine.
The Daily Meal: Tell us about your partnership with Steak ‘n Shake. How did that come about?
Justine Ezarik: I have been a huge Steak ‘n Shake fan ever since I was in college, so [when] they opened up one in Los Angeles, it was the first place I went to when I moved.
Ezarik recounts how she saw a billboard for a new location and tweeted the chain asking when they were opening, “and they’re like, ‘I think we might have a fan here.’”
Does the pressure of constantly coming out with new, interesting content ever get to you?
I think the secret is to always have a few videos that you have edited and ready to go if there’s a week where I'm like, “Man, I'm stressed out, I have a lot to do, [or] I don't have to focus on editing this.” I have a backup one where I'm like, “It’s OK, I still have a piece of content.”
Ezarik says that though she sometimes gets help on her videos, in her day-to-day she is, for the most part, a one-woman show, conceptualizing, shooting, and editing her videos.
How did your cooking video series come about?
Me and my sister were just joking around, and everyone knows I actually can’t cook, and I never even try. I'm totally fine owning up to it, but sometimes good things do come out of it.
What’s next for iJustine?
I want to do more scripted stuff; scripted but yet still be able to film the behind the scenes to show people how these things are made. I think it would be really fun.