Image via MtnDewKid.com
Mountain Dew has decided to ditch the nuclear-colored soda for their new product: the cleverly named DewShine soda. It’s a clear, citrus-flavored fizzy concoction made with real cane sugar as opposed to high fructose corn syrup.They are labeling it a “craft soda,” and are likely jumping on the craft hype bandwagon, just minus the whole beer part.
DewShine is expected to hit stores later this month, following in the footsteps of Coca-Cola Life and Pepsi True, both of which are “natural” sodas sweetenedwith real sugar and alternative sweeteners like Stevia. The difference is that DewShine is only made with cane sugar. According to Mountain Dew, the soda is "inspired by Dew's homebrewed mountain roots,” which makes perfect sense, since, according to Brand Eating, “mountain dew” is slang for homemade alcohol (aka moonshine).
As a fun throwback, the bottle design features Willy the Hillbilly, the soda brand’s original mascot. The blog MtnDewKid reviewed the new soda and describes it as, “weak, sweet lemonade that goes down easy.” DewShine will be available in individual 12-ounce bottles, or in packs of four.