Big soda companies are really trying to improve their image with sodas made with real sugar. With the rampant popularity of Mexico’s Coca-Cola made with raw cane sugar, it will probably work. Enter the newest additions to the Coke and Pepsi lines (complete with New Age-y names and green, scripted logos), Coca-Cola Life, and Pepsi True. Pepsi True, which was just released last month, is made with real sugar and Stevia. Coca-Cola Life, which was announced last week, is also made with cane sugar and Stevia. The result? Both competitors have fewer calories (60 calories per 8 ounces as opposed to the normal 90 calories) and lower sugar levels overall.
Both Coca-Cola Life and Pepsi True are being marketed as low-calorie sodas, but not necessarily diet sodas because they are made with real sugar, not sugar alternatives. Pepsi True comes in 12-packs of 8-ounce cans, and Coca-Cola Life is being sold in retro green glass bottles.
“We ultimately want to be leaders in this emerging segment, and Coca-Cola Life is our first effort to make this a reality,” explains Andy McMillin, vice president, Coca-Cola brands, Coca-Cola North America in a statement. “For consumers looking for a reduced-calorie soft drink sweetened with cane sugar and stevia leaf extract, this is a great-tasting option.”
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Joanna Fantozzi is an Associate Editor with The Daily Meal. Follow her on Twitter @JoannaFantozzi