McDonald's Reveals Why Burgers in Their Commercials Look Tastier

They say it's the same exact burger, just styled

It's no surprise that burgers are always smaller and less impressive in real life, but here, McDonald's wants to show all you potential customers that the advertised burger and real burger are exactly the same. The model burger, however, just gets a ton more prep time and a little bit of a touch-up.

McDonald's Canada (the accent makes everything better) brought a corporate representative behind the scenes to show you how food stylists plump up a Quarter Pounder, melting the cheese just so, using syringes to place mustard and ketchup in the perfect spot. They're quick to note, however, that the exact same ingredients are used. It's just in advertising, they spend hours making it look good.

The McDonald's representative also claims that the actual burger shrinks inside the box, blaming the steam and the design that keeps the burger warm. Right. Watch below and compare to burger styling of the 1980s. At least there aren't any pins involved.


Jessica Chou is an associate editor at The Daily Meal. Follow her on Twitter @jesschou.

Be a Part of the Conversation

Have something to say?
Add a comment (or see what others think).

Comments 2

Like this story? Get updates by email, facebook and twitter
Get daily food and wine coverage

Latest from The Daily Meal

The Daily Meal Video Network
Strawberry Brie Grilled Cheese


schsindian74's picture

Go to Taco Bell and compare the Taco's to their pictures. You'll be yelling like Clara Peller, "Where's the beef?"

Gary Hentzschel's picture

Thank you for showing that great video on McDonald's burgers. I have been a photo stylist myself for over 9 years, and that is a part of what I do everyday.
Although my work encompasses more than food styling. I work for a catalog company ( Starcrest Products of California), and we do all types of small products for our catalogs. The average person does not realize how much prep, and background work goes into styling a product to look good for the camera. This gives them a better idea of how it is done.

Add a Comment

Upload a picture of yourself no larger than 3MB, please see Terms for details
Please answer this Captcha to prove you are human
Enter the characters shown in the image.
Please answer this Captcha to prove you are human